A few weeks ago we announced our partnership with the Susan G. Komen® Memorial on our Pink Tailgate Initiative. From July to December of 2014 every customer ordering a PHIL Autogate® Tailgate has the opportunity to opt into the Pink Tailgate Initiative. For each Pink Tailgate purchased, 5% of the proceeds will go to the Susan G. Komen Memorial and each tailgate will be outfitted in pink, a ribbon on the back. Now, you might be thinking to yourself, “what exactly is the Susan G. Komen Memorial, what does it do, and why should I care about it?” Let us answer some of your questions.
We seriously cannot wait for a pack of these pink gates to be roaming around...
What is the Susan G. Komen Memorial?
The Susan G. Komen Memorial is a foundation founded by Nancy Brinker (after making a promise to her sister Susan Komen who died after a 3-year battle with cancer in 1982) to improve breast cancer research and awareness. After her sister’s passing, Nancy made it her goal to bring awareness to the public, and more specifically women, and turn breast cancer patients into survivors rather than victims. Since 1982, Komen has played a crucial role in every major advance in the fight against breast cancer and has transformed how the world talks about and treats the disease.
What does the Susan G. Komen Memorial do?
Today, Komen has invested more than $2.5 billion in the fight against breast cancer, funding research, community health outreach, advocacy, and awareness and prevent programs in more than 30 countries. It is the global leader in the fight against breast cancer and has scored major victories along the way. Komen has brought breast cancer awareness and research into national spotlight and now the federal government devotes more than $850 million per year to breast cancer research (they only spent $30 million in 1982). Awareness levels and early detection leading to effective treatment plans have also greatly increased, which has lead to a 34 percent decline in breast cancer mortality in the U.S. since 1990.
Why should I care?
1 in 8 women will be diagnosed with breast cancer in their lifetime, which has a terrifying lack of zeros following that lonely 8. Breast cancer is the most commonly diagnosed cancer in women – and the second leading cause of death among women. Each year 220,000 women are estimated to be diagnosed with breast cancer and more than 40,000 will die. While it’s more common in women, men are also at risk: 2,150 estimated to be diagnosed with approximately 410 dying each year.
Komen has worked tirelessly since 1982 to boost research and prevention awareness. 3 million breast cancer survivors are currently alive in the U.S. It’s the largest group of cancer survivors in the U.S. In 1980 the 5-year survival rate of women who were diagnosed with early stage breast cancer was about 74 percent. Through prevention awareness and effective treatment methods, that number is 99 percent. Our goal is to make a contribution and be a part of all the amazing things the Susan G. Komen Memorial is doing.
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